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The outbreak has indeed left a significant impact on the traditional offline sales model. However, it has simultaneously catalyzed the flourishing growth of the e-commerce live-streaming industry. Consumers have progressively adapted to this novel online shopping mode, signifying a paradigm shift in retail dynamics. Therefore, this paper studies the cost problem under different strategic choices of logistics and warehousing for retail food from the perspective of a platform system and analyzes the after-sale cost of a two-level retail food supply chain consisting of a manufacturer and an e-commerce platform by combining data and theory. This study further analyzes the optimal decision problem for e-commerce cloud warehousing, traditional warehousing systems and a combination of e-commerce cloud warehousing and traditional warehousing systems. This study not only enhances our understanding of the profound shifts in the retail food sector but also equips e-commerce platforms with concrete theoretical insights and practical references to bolster their supply chain cost management strategies in a post-outbreak era characterized by evolving consumer preferences and dynamic market conditions.
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Bao et al. (2024) studied this question.
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