Conceptualizing Economic Factors to Ecological Fashion Adoption Intention, Recycling Intention Behavior as Mediator

The fashion industry often being addressing to environmental issue by a significant number of publications during past decades, mainly due to its high polluting effect. However, fashion clothing is closely related to human daily life, while currently still growing rapidly in line with economic globalization. The concept of circular fashion economy is being introduced in fashion industry to close the loops of economy in fashion industry addressing its previous take-made-dispose linear economy. Align with the circular fashion economy, rising of sustainable consciousness of consumers had also led to introduction of ecological fashion, which opposed to the fast fashion trends. Hence, a conceptual framework is proposed to illustrate the potential of investigating the consumer ecological fashion adoption intention through the economic factors, and recycling intention behavior as a mediator.