A Study on Consumer Behaviour Purchasing Pattern on Non Durable Products in Western U.P

The demand and supply of commodities generated in the economy are the primary economic indicators of the nation. The production of durable goods is a vital component of the economy. The production sector accounts for almost 60% of the entire consumption of consumer durables. There is more room for growth in the gross domestic product of consumption when it comes to consumer behavior when it comes to non-durable goods purchases. Changes in the non-durables purchase pattern are a reliable indicator of population expansion. Durable goods purchases decline during economic downturns or pandemics, while non-durables purchases follow the same pattern.