Green innovation is among the most potential approaches to resolve the world's current environmental pollution issues. This study explores green innovation practices from developing countries with the perspective of Vietnamese manufacturing companies as background. The case study method was conducted based on in-depth interviews with key respondents from five enterprises. Businesses were selected based on their use of innovative green concepts to produce environmentally friendly products. Outcome proposes a typological framework to identify green innovation practices of enterprises and identifies motivations for green innovation, such as technology, enterprise characteristics, products, regulatory mechanisms, human resources, market pressures; and connections.
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Thuyen et al. (2024) studied this question.
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