Expression of ‘National Image’ in Logo Design from the Perspective of G20 Summit

The G20 Summit is an annual forum for discussing and researching financial and economic issues.It also provides a platform for the host country to showcase its design capabilities.Analyzing and studying the logo designs of previous G20 Summits can significantly broaden our design horizon and offer fresh perspectives on the cross-cultural expression of "national image" within logo design.This paper conducts a comparative and analytical study of the logos from past summits, focusing on their design origins, color selections, and design techniques.It discusses the design principles for "national image" logos within the specific context of the G20 Summit and proposes principles and methods for the visual design of China's national image.