Research on the Converging Influence of TIKTOK Korean Tourism Short Videos on Chinese Tourists’ Travel Decisions in the Post-COVID Era

With the rapid rise of Internet technology and new media, the use of new media for tourism destination marketing has become crucial. The COVID-19 pandemic has both challenged and boosted the global tourism industry, especially when it comes to new media tourism marketing. Combining interdisciplinary research methods, this study combines traditional tourism marketing theories with new media communication, consumer psychology and social influence research to more fully understand the role of South Korean tourism Tiktok short videos in Chinese users