Role of Need to Belong, Social Influences, and Perceived Risks in Social Networking Behaviors

Social Networking websites (SNW) provide a platform that allows people to communicate more efficiently with their friends, family, and colleagues.Motivated by the phenomenon of SNW use and the potentially risky behaviors it involves, in this work in progress paper we develop a model to study how SNW users perceive risks and its influence on SNW use behaviors.We integrate the research on individual risk perception and personality to assess the influences of the social versus individual drivers of SNW use.