A Path Study on the Integration of Innovation and Entrepreneurship Education and Professional Education: Taking the Marketing Major of Guilin University of Electronic Science and Technology as an Example

School of Business, Guilin University of Electronic Technology, Guilin The integration of innovation and entrepreneurship education with professional education is of great significance in promoting teaching reform in universities and improving the quality of talent cultivation. Taking the Marketing major of Guilin University of Electronic Science and Technology as an example, based on the OBE concept, synergy theory, and Herzberg's two factor theory, this study deeply constructs a path for the integration of innovation and entrepreneurship education and professional education from multiple levels such as the target layer, action layer, and support layer, in order to provide reference for further promoting the deep integration of innovation and entrepreneurship education and professional education in Chinese universities.541000, China