Opinion advertisement by Philip Morris Japan on the tobacco tax imposed on heated tobacco products

Ad watchthe greater the benefit for the company.In December 2023, the government and the ruling party began considering raising the tobacco tax on HTPs to the same level as that on cigarettes. 14his raises concerns that tobacco majors' opinion advertisements are potentially kinds of lobbying campaigns that lead to policy interference and propagate tobacco companies' claims.The WHO Framework Convention on Tobacco Control (WHO FCTC) recognises HTPs as tobacco products, and in accordance with Articles 5.3, 6 and 13 and these guidelines, Japan and other Parties of the WHO FCTC should act to denormalise opinion advertisements. 15