Cartoon discourse is a unique type of communication based on the use of animation, cartoons and other forms of multimedia art. In this context, precedent names play a key role, which add depth and meaning to the multimedia works. This article examines the functioning and the concept of precedent names in cartoon discourse. The authors analyze the role of precedent names in animated films, i.e., in creating images of characters and transmitting a certain identity. The cultural and historical contexts influence the interpretation and perception of precedent names in cartoon discourse. It is concluded that precedent names play an important role in the formation of images and plots of animated works, and their functioning depend on the features of cartoon discourse.
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KROKHALEVA et al. (2024) studied this question.
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