For the introduction of background, this part will be divided into the following four perspectives: fundamental state of our company, the development of tourism in the era of epidemic, the status of technology application in tourism and tourists’ expectation in tourism. According to our analysis, innovation in the tourism industry has been a necessary measure in the epidemic era, which is not only what our company needs to do, but also what the whole tourism industry needs. For our company, we have obvious advantages, such as loyal employees and customers who trust us, the innovative technology that we want to use has been developed and the price is reasonable, the two proposals proposed at present meet the needs of tourists, also the two proposals proposed by us are not widely used in the tourism market. I believe that these can be the pull factors in our development process.
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Haoxuan Feng (2024) studied this question.
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