Merleau-Ponty's Aesthetic Thought and Intangible Cultural Heritage Translation Design

This paper explores the intersection of Maurice Merleau-Ponty's aesthetic philosophy and its application in the field of intangible cultural heritage (ICH) design. Merleau-Ponty's phenomenology emphasizes the embodied experience of perception and the inseparability of the subject and the object, offering a unique lens for understanding and valuing ICH. The abstract argues that ICH design, grounded in Merleau-Ponty's aesthetics, can enhance the sensorial engagement and emotional connection with traditional practices, crafts, and performances. It suggests that designers should prioritize the lived experience of ICH bearers and communities, fostering a deeper appreciation and continuation of cultural heritage through innovative and sensitive design interventions. By integrating Merleau-Ponty's ideas into ICH design practices, this approach aims to preserve and promote the richness and diversity of intangible cultural expressions in contemporary society.