Shared Value Chain in RECA: Study Founded on the Scenario Analysis

This research is based on the supply chains of inclusive value, a creative approach of shared value through development (productive, social and economic). The objective of this study is to understand the shared value chain in the Dense Consortium Economic Reforestation (RECA), through sustainable products developed in the Brazilian Amazon. Seeking to understand the principles that govern sharing and present a diagnosis of how cooperative members are benefited in relation to the value chain. This is a qualitative study, with primary data from interviews. The results demonstrate the existence of the value chain, as the cooperative members are well assisted by the association and that the shared management model has achieved great success and satisfaction from most members, it is noteworthy that the Consortium Economic Reforestation/RECA has a system of independent activity, gained efficiency, has a differential, expands its market and has social responsibility, reinforcing the characteristics of the shared value chain.