Study on the Development of Summer Tourism in Heilongjiang, China

Heilongjiang Province is the northernmost and highest-latitude province in China, and its tourism resources are rich and evenly distributed throughout the region. With its rich natural resources such as climate, wetlands, and forests, Heilongjiang Province is an important destination for summer vacation tourism. To realize the parallel and balanced development of tourism in the winter and summer seasons in Heilongjiang, and to create an all-time, all-scene, and all-brand tourist destination. This paper, based on the study of summer tourism resources, status quo, advantages, and pain points in Heilongjiang Province, combined with domestic and international case studies to analyze the situation and put forward its development research paper.