Study on the Influence Mechanism of Language Content Features on Live Broadcast Marketing Effectiveness

Under the current popular live marketing method, sales are achieved through the online interaction between anchors and audiences. The language content features of anchors have an important impact on live broadcast marketing efficiency. This paper analyzes the language content features of anchors and product sales through questionnaire survey data and establishes a regression model to study the impact of language content features of anchors on live broadcast marketing efficiency. Through the questionnaire survey data analysis of anchors language content features and product sales to establish a regression model to study the impact of anchors language content features on live marketing effectiveness. The findings confirm that rigor in language content features has a considerable boost to the effectiveness of field marketing, and that different languages should be used to address different consumer groups. The higher the product quality, the greater the effect of language content features on the field marketing effect. Finally, this study puts forward relevant suggestions from the aspects of improving the efficiency of field marketing, promoting the development and profit of e-commerce industry.