Evaluasi Pengalaman Pengguna Aplikasi Hiip Indonesia Menggunakan Metode Use Questionnaire Dan Usability Testing

With the rapid development of mobile applications, user experience (UX) has become a critical aspect in ensuring the success and satisfaction of users. This research paper presents an evaluation of the user experience of the Hiip Indonesia application, focusing on the assessment of its usability and user satisfaction. The study was conducted as a case study at PT. Hiip Inovasi Indonesia. The research methodology employed two primary methods: USE Questionnaire and Usability Testing. The USE Questionnaire is a validated and widely used tool for assessing user satisfaction, while usability testing involves observing users' interactions with the application and collecting qualitative and quantitative data. The findings of this research shed light on various aspects of the Hiip Indonesia application's user experience, including ease of use, efficiency, satisfaction, and learnability. The USE Questionnaire results provided insights into users' perceptions and satisfaction levels, highlighting strengths and areas for improvement. Usability testing sessions facilitated direct observation of users' interactions with the application, identifying usability issues and generating actionable recommendations. Based on the analysis of the collected data, several key recommendations were proposed to enhance the user experience of the Hiip Indonesia application. These recommendations encompassed improvements in navigation, visual design, information architecture, and responsiveness. Additionally, suggestions were made to refine the application's onboarding process, error handling, and overall performance. This research contributes to the field of UX evaluation by applying a combination of the USE Questionnaire and usability testing methods in a real-world case study setting. The findings provide valuable insights for PT. Hiip Inovasi Indonesia, enabling them to make informed decisions for optimizing the Hiip Indonesia application to better meet user expectations and improve user satisfaction. Keywords: User experience, UX evaluation, USE Questionnaire, usability testing, mobile application, PT. Hiip Inovasi Indonesia.