Scientific communication on social media as a tool for Increase awareness on fire occurrence , risk reduction and environmental disasters associated with forest fires.

In Latin America, social media platforms are the main source of information updates for the population with internet access. On social networks, information from quick videos, photographs and digital narratives are sources of learning exchanges, updates and lessons.  Thus in this, using the social networks to scientific dissemination with the aim of increase awareness and engagement about the occurrence of forest fires, risks of disasters and the impact of forest fires in Latin America. The digital social platforms used here were Youtube, Facebook and Instagram in Portuguese, English and Spanish. Metrics such as reach, reactions, comments, number of likes, impressions per post, number of followers and automatic evaluations of participation and engagement were collected as a positive strategy for monitoring and social participation of populations with digital access and interest in the topics.