Effective establishment of cross-cultural communication is a prerequisite for business success, regardless of the field in which it is organized or already exists. The issue ap-pears especially relevant against the background of the rapid development of infor-mation technologies, digitalization, socialization, and globalization of business. Cross-cultural communication is a process of information exchange among repre-sentatives of different cultures, which aims to establish mutual understanding through the achievement of conformity of different culturally determined value sys-tems. As the sector of information technology grows ever more complex, Information Technology (IT) professionals are called upon daily to explain technology applications to coworkers from other departments, managers, and customers. Building effective cross-cultural communication within an IT company and establishing the right communication links with stakeholders affect the effectiveness of management deci-sions both at the operational and strategic levels. Barriers to the formation of cross-cultural communication skills in the IT industry include IT professionals being used to working in isolation or functioning within tight-knit teams, differing work expectations, varying values and customs, and different levels of technological knowledge. Formation of cross-cultural communication skills should create a basis for effective establishment of communication in the development team, providing sup-port for the common organization of the group work on the processing of general in-formation and information linked to the project, creating conditions for collaborative software development, and promoting the formation and development of corporate culture in IT companies.
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Inna Dybach (2024) studied this question.
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