Financial Literacy in Promoting Financial Investment Planning: A College Level Study

Purpose The objective of this research study is to find out Impact of financial literacy in promoting financial investments among college students. Design/methodology/approach: The study approaches Qualitative research using descriptive research method. Findings: The most influencing variables on the investment planning are financial knowledge, financial risk perception, Cost of investment Practical implications – The practical implications are about giving information about the financial curriculum framing for the college students which might have impact on financial investments Originality/value: After initiating primary data collection using questionnaire with measuring and ranking scales the variables such as financial knowledge, risk perception, cost of investment was found out. Paper type: Empirical Research Paper