This study uses thematic analysis of online forum posts to examine the Korean World of Warcraft (WoW) raiders' motivation for voluntary engagement in excessive gaming, or game nogada, from a sociocultural and ideological perspective. The concept of excessive game labor is introduced to explain game nogada and explore the game culture and ideological background that affect this gaming practice. I argue that Korean WoW raiders' voluntary engagement in excessive game labor is driven by a desire for higher status in the winner-centric game community, which rationalizes the hierarchical relationship and structural inequality among raiders by a neoliberal meritocracy.
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Younsong Lee (2024) studied this question.
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