Changing Discernments: Women Entrepreneurs' Expedition in Arunachal Pradesh, India

The rising prominence of women entrepreneurs in India has made a profound impact on both the social and economic landscape of the nation. Their active involvement in the workforce has been instrumental in uplifting numerous families from poverty and has played a pivotal role in generating employment opportunities. The transformation brought about by women entrepreneurs in India has set the stage for a deeper exploration of these changes on a regional level. In this context, this study aims to gauge the perceptual shift in attitudes among the women entrepreneurs of Arunachal Pradesh by examining their attitudes both before embarking on their entrepreneurship journey and afterward. To achieve this goal, data was gathered from 340 women entrepreneurs residing in PapumpareDistrict of Arunachal Pradesh.The findings demonstrate a noteworthy transformation in their attitudes, particularly in areas such as self -esteem, self -confidence, as well as visibility and respect within the context of the study region.