Following Prejudiced Behavior, Confrontation Restores Local Anti-Bias Social Norms

Does confronting, or calling out prejudiced statements or behaviors, signal anti-bias norms? The current studies ( N = 1,308) examined this question by assessing observers’ perceptions of descriptive and injunctive anti-bias local norms after a prejudiced comment was confronted. Studies 1 and 2 revealed a restorative function of confrontation: Confrontation of bias expressed toward Mexican people strengthened non-Mexican participants’ perceptions of descriptive anti-bias local norms compared to leaving bias unconfronted and restored the perception of injunctive anti-bias local norms to baseline level (i.e., when no bias had occurred). Study 3 demonstrated that the norm-signaling function of confrontation is applicable to anti-Black bias among both Black and White participants. Moreover, observing confrontation of anti-Black bias boosted participants’ sense that their identity would be safe in the environment, mediated by their perceptions of anti-bias descriptive and injunctive norms. Together, these findings indicate that confrontation effectively transforms norms in the face of bias.