The destiny of an underdeveloped rural destination: an ethnographic research approach

This study explores the tourism behavior of an underdeveloped destination-Yozgat located in Turkey using different techniques of ethnographic research approach. We use longitudinal data, gathered sequentially from the same place over time for the data analysis. Three main factors (18 themes including 58 indicators) that identify characteristics of an underdeveloped destination are determined and illustrated. The research outputs will aid scholars and destination practitioners in understanding such a destination characteristic.