This study aims to determine the effect of service quality on the sales performance at LW and Haji Yunohs Sons. Poor service can hinder the smooth running of a business. Service to customers is important, for it must be managed properly, and service quality needs to be supported by reliable human resources and technological assistance to increase sales. Based on this, it is necessary to analyze and test service quality variables for sales performance. The sample amounted to 33 respondents. The sampling technique used was the survey method. The results showed a positive and significant effect of service quality variables on sales performances.
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Hidayat et al. (2024) studied this question.
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