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In the context of profound digital transformation influencing the education sector, this study aims to explore the application and innovation potential of Artificial Intelligence Generated Content (AIGC) technology in accounting education. The research primarily analyzes the role of AIGC technology in generating educational content, particularly in providing personalized and dynamic learning experiences, thereby enhancing teaching quality and efficiency. Examining and analyzing cases from Deloitte and the School of Management at Zhejiang University in China, the study finds that AIGC technology significantly improves students' learning efficiency and comprehension abilities, while also enhancing the interactivity and practicality of teaching. The research also identifies challenges in implementing the technology, such as adaptability, allocation of educational resources, and teacher training needs. Finally, it proposes innovative strategies for accounting education based on AIGC, aimed at cultivating professionals suited for the future development of the accounting industry better.
Wei et al. (2024) studied this question.