COVID-19 outbreak and integration of social media in public health crisis communication: a case study of UMMC, Kuala Lumpur

Background: With the importance given to social media in crisis communication in the modern digitalised world, especially in a public health crisis, this research aims to unfold the strategies and the usage of social media by University of Malaya Medical Centre (UMMC) located in Kuala Lumpur, Malaysia, in the crisis communication process during the pandemic of coronavirus disease 2019 (COVID-19) outbreak.