Pengaruh Religiusitas, Lokasi, dan Sosial Terhadap Minat Mahasiswa Memilih Program Studi Manajemen Bisnis Syariah

The aim of this research is to examine the influence of Religiosity, Location and Social Affairs on Students' Interest in Choosing a Sharia Business Management Study Program (Study of Undergraduate Students in Sharia Business Management at UIN Raden Mas Said Surakarta). This research uses a population of students from Surakarta. The sample was selected using a non- probability sampling method, totaling 300 respondents by distributing questionnaires online using Google Form. The analysis technique used was multiple linear regression. The results research are that there is a positive influence on Location and Social Affairs on Interest in Choosing a Sharia Business Management Study Program (Study for Undergraduate Students in Sharia Business Management at UIN Raden Mas Said Surakarta) while Religiosity has no influence. Keywords: Religiosity, Location, Social, and Interests