Research on the Teaching and Assessment Mechanism of Brand Strategy Curriculum Based on Product Thinking Orientation

Since entering the information age, the development of new media technology has played an important role in the process of brand promotion and dissemination in enterprises. This requires enterprise advertising designers to firmly grasp the core advantages of the enterprise, design novel and unique advertising design works, and thereby improve the brand awareness of the enterprise. As an important battlefield for cultivating high-quality talents, universities should accelerate the reform of brand strategy courses, enhance students' professional qualities and abilities, and cultivate composite talents who can actively meet the demands of society. Based on this, this paper conducts research on the teaching and assessment mechanism of brand strategy courses under the guidance of product thinking. This aims to provide certain reference and reference value for university teachers to promote teaching reform and improve the quality of talent cultivation.