Risk and Liability Analysis on Alipay Payment Model E-Commerce Platform

The growth of e-commerce has made Internet payment popular. Alipay, a leading provider, is popular among users due to its security, convenience, and innovation. However, as usage has increased, the risk and liability issues associated with Alipay payments become more prominent. This study aims to explore these issues in depth, providing a reference for the sustainable development of e-commerce platforms. This study employs literature review, case analysis, and in-depth interviews to investigate the capital risk and liability issues of Alipay payment. The research reveals that Alipay payment's capital risk primarily stems from technical, credit, and legal risks. Additionally, Alipay faces challenges such as unclear rights and responsibilities and difficulties in pursuing liability issues. The presence of these issues has an adverse effect on the sustainable development of e-commerce platforms. E-commerce platforms must enhance risk management and define the correlation between rights and responsibilities to safeguard the lawful rights and interests of users and foster the sound development of the e-commerce sector.