The article highlights the interdisciplinary nature of decision-making theories and explores the pivotal role of business decisions in organizational success. It provides a comprehensive overview of decision-making models and delves into the impact of neurotransmitters, specifically dopamine and serotonin, on the decision-making process. The intricate relationship between stress, cortisol, and decision-making is thoroughly examined. The article concludes by discussing the utility function, considering the influence of neurotransmitters within the analytic hierarchy method of decision-making and presenting an axiomatic mathematical dependence.
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T.N. Polukhov (2024) studied this question.
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