Due to the demand, supply, and capital of the companion animal industry, the companion animal economy in China is rapidly growing. Also, interest in companion animals is soaring due to the decrease in marriage rate and the surge in single-person households and the elderly population in China. Therefore, research on Chinese companion animal products in online shopping malls is necessary. The main research results of this study were: first, the higher the product quality, convenience, and information, which are the selection attributes of the companion animal product online shopping mall, the higher the trust. In addition, the higher the practical value and purchasing experience, the higher the trust. Second, the higher the trust in the companion animal product online shopping mall, the higher the intention to reuse and positive word of mouth.
No takes yet. Share an insight, caveat, or question.
Zhao et al. (2024) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: