A study on differences in clothing donation motivation according to donor characteristics

This study aimed to explore clothing donation motivation through qualitative research, derive various motives, and validate them through quantitative research. Differences in clothing donation motivation according to donors'fashion innovativeness and demographic characteristics were examined. This qualitative research involved 21 participants, targeting respondents aged from their 20s to 50s. A total of 483 responses were analyzed using SPSS 26.0. Results revealed seven motivations: environmental, relational, dispositional, reflective, self-satisfied, charitable, and rewarding motivation. The highly fashion-innovative group rated self-satisfied, reflective, rewarding, and relational motives highly. Additionally, t-test confirmed significant differences in clothing donation motives based on gender and marital status, while analysis of variance revealed significant differences across age groups. Theoretical and academic implications of findings are discussed, along with limitations and future research directions.