Amidst the relentless march of urbanization, rural revitalization has emerged as a pivotal agenda in China's socio-economic landscape. The ambiance economy, a paradigm that prioritizes emotional engagement and experiential value, presents a latent yet formidable potential for invigorating rural economies. This paper endeavors to delineate strategies for harnessing the ambiance economy to foster a distinctive rural atmosphere, thereby catalyzing economic growth in rural regions. Utilizing a comprehensive literature review and in-depth case studies, the research articulates a novel array of approaches that align with contemporary demands and chart a course for the sustainable progression of rural revitalization.
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Zhensheng LI (2024) studied this question.
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