How to ruin a decent study with SHIFTy reporting: A commentary on Faerman et al. (2024)

This is a commentary on Faerman et al 2024' SHIFT paper in which they report that a brief rTMS stimulation can increase hypnotizability. Our manuscript lists concerns regarding the reliability of the data published in the paper, in the existence of the effect, and in the robustness and reproducibility of the findings. Based on the points raised in the commentary, we can conclude that it is very unlikely that rTMS, the way utilized by the authors, can improve hypnotizability. If the effect does exist, it is inconsequentially small, and is very likely to be due to experimental biases introduced by the ineffective blinding procedure, rather than the inhibitory stimulation proposed by the authors.