competitive advantage within the Rwandan liquor market. Employing a mixed-methods approach, combining both quantitative and qualitative data collection methods, this research addressed four key objectives: assessing the influence of market intelligence on NBG's competitive edge, examining how procurement planning impacted its competitive positioning, exploring the significance of buyer-supplier relationships in enhancing competitive advantage, and investigating the effects of agile procurement on NBG's market standing. The findings offered essential insights for businesses navigating dynamic industries. Market intelligence, characterized by customer-driven product customization and real-time pricing adjustments, emerged as a potent force in maintaining a competitive edge. Procurement planning, marked by reliable supply, cost efficiency, and robust supplier relationships, proved pivotal in ensuring product quality and competitive pricing. Buyer-supplier relationships, founded on collaboration and trust, set NBG apart, securing fair pricing, quality ingredients, and a reinforced supply chain. Agile procurement practices enhanced adaptability, reduced response times, and maintained brand relevance. In conclusion, this study underscored the paramount importance of market intelligence and strategic procurement practices in shaping NBG's competitive advantage in the Rwandan liquor market. The research findings provided valuable insights and recommendations for businesses aiming to excel in dynamic environments, emphasizing the interconnectedness of factors that collectively influenced market positioning and operational efficiency.
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Nsabigaba et al. (2024) studied this question.
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