The Effect of Environmentally Friendly Management of Interior Tile Material Companies on Corporate Image and Purchase Intention

Corporate eco-friendly management plays an effective role in enhancing purchase intention through corporate image and brand image.The purpose of this study is to analyze the relationship between corporate eco-friendly management and purchase intention through corporate image and brand image.Eco-friendly design, eco-friendly certification, and eco-friendly campaigns are the three categories of variables that establish a company's eco-friendly management.This study surveyed the general public who had experience or were interested in using interior tile materials.SPSS 23.0 was used for statistical analysis of the questionnaire, and SmartPLS 4.0 was used for hypothesis testing.To summarize the results of the study, first, eco-friendly design had a significant influence on the corporate image.Second, eco-friendly certification did not significantly affect the corporate image.Third, ecofriendly campaigns did not significantly affect the corporate image.Fourth, eco-friendly design had a significant impact on the brand image.Fifth, eco-friendly certification had a significant impact on the brand image.Sixth, the eco-friendly campaign had a significant impact on the brand image.Seventh, the corporate image had a significant influence on purchase intention.Finally, the brand image had a significant influence on purchase intention.Through this study, it is expected to contribute to the development of better corporate management through positive effects on eco-friendly management and value enhance.