The Impact of Social Networks on a Brand Image Formation: Aspects of Digital Marketing

This research studies the impact of social media, which helps form the brand image nowadays.Using new digital marketing strategies, growing the business through social communication resources becomes more popular and valuable.Indeed, digital marketing provides strategies for new generations using various technologies.The article researches the latest trends in the formation of the brand image, taking into account digital marketing.An approach is proposed that will allow using a social network to create and differentiate brands in practice.