Analyzing the Adoption of Digital Technology-Enabled E-Financial Services for Sustainable Development: A UTAUT2 Model Perspective

The research investigated the implementation of e-financial services by customers in the UAE utilizing the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework. Analyzing data from a rigorous online survey of 585 UAE customers, the study explores the causes that effect the intention and actual usage of e-financial services. The empirical data reveal considerable direct influences of Performance Expectancy (PE), Social Influence (SI), Facilitating Conditions (FC), Hedonic Motivation (HM), Price Value (PV), and Habit on customers' tendency to adopt these services. Contrarily, Effort Expectancy (EE) reveals a nonsignificant result. Additionally, Behavioral Intention (BI) greatly influences use behavior. The study contributes conceptually by stressing the complex effect of psychological aspects and delivers practical insights for financial service providers attempting to improve the adoption of e-financial services in the UAE. The assumptions on EE required more investigation into user perceptions.