Ethnic village as a regional tourism brand

The article is devoted to the consideration of the phenomenon of ethnic village as a special type of tourist destination. The characteristic features and features of the functioning of the ethnocomplex «Sami village “Sam Syyt” Ivelviga» («Saami village») on the territory of the Murmansk region are indicated. The role and place of the Saami ethno-village as a regional tourism brand in the development of ethno-tourism and the popularization of the ethno-cultural heritage of the region is shown.