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February 25, 2024Jurnal Informatika Ekonomi BisnisOpen Access

Pengaruh Live Streaming dan Sales Promotion terhadap Impulse Buying yang Dimediasi oleh Consumer Shopping Motivation (Studi pada Gen Z Pengguna Shopee)

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ASAfni Melati SafiraMNMuhafidhah Novie

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Cite This Study

Safira et al. (2024) studied this question.

synapsesocial.com/papers/68e77b26b6db6435876ef3c5https://doi.org/10.37034/infeb.v6i1.821
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Impact of Hedonic Shopping Motivation, Live Streaming, and Flash Sales on Impulse Buying Behavior: A Study of Shopee E-Commerce Users in Semarang2025
  2. 2Impulse buying in live streaming e-commerce: The role of social presence, social facilitation, and celebrity endorsement2025 · 2 citations
  3. 3Determinants of Online Impulsive Buying Behaviour in Shopee E-Commerce (Study on Generation Z in Bali)2025
  4. 4The Influence of Live Streaming on Flash Sale and ITS Impact on Impulse Buying of Shopee E-Commerce Users in Indonesia2024 · 2 citations
  5. 5Influence of Sales Promotion, Shopping Lifestyle, and Hedonic Shopping Motivation on Impulsive Buying Decisions in Shopee Consumers in Sidoarjo2024 · 3 citations