Study Protocol: Using Video Testimonials as a School-Based Social Marketing Intervention in Adolescent Smoking Cessation Programs v1

This protocol study intended to describe the examination process of emotion-based study and interpersonal relationship in context of adolescent smoking. We designed a school-based smoking cessation program as a social marketing intervention tool to influence high-school student behavior using a testimonial video. We stimulate participant empathy with hypothetical scenario to observe their reaction to the stimulus. Two main independent variables in this study are salience of need and attachment style. Experimental design in this study using 2 × 2 factorial design, with one control condition. Procedures start with participants were shown a testimonial video of an adolescent suffering due to smoking, and ended by asking the participants to imagine if such consequences were happening to their own peers. Video testimony was recorded in a high-definition format (full HD 1080p/60fps) using a Sony Alpha 6000. Video editing was performed using Camtasia Studio 2019 in mp4 format. The potential implications of this research suggest that schools, as organizations, can utilize a multimedia approach (e.g., video testimonials) to design comprehensive social marketing programs focused on peer relationships.