Social Impact of Corporate Social Responsibility: A Case Study of Selected Public Sector Undertakings

This study analyses the social impact of Corporate Social Responsibility (CSR) spending undertaken by the major Public Sector Undertakings (PSUs) in India. An attempt has been made to measure the social impact of CSR spending on selected PSUs by taking suitable proxies. A comparative study of the social impact of the selected PSUs with respect to CSR spending has been made by four-quadrant approach, taking high and low CSR spending and high and low social impact after normalising the data. Multiple regression analysis is used to measure the social impacts of different CSR activities. CSR activities have been ranked in terms of their social impact.