During the COVID-19 pandemic, consumers experienced mental health issues like anxiety, depression, and stress. As the pandemic eases and restrictions lift, a revenge tourism trend emerges. This study integrates the Compensatory Consumption Theory with the Belief-Desire-Intention model to explore the links between mental health issues and revenge tourism. It investigates how anxiety, depression, and stress drive escape/relaxation, and relationship strengthening motivations, leading to the intent for revenge tourism. This theoretical model offers a new perspective on revenge tourism, offers theoretical guidance for alleviating consumer mental health issues, and informs tourism industry marketing strategies.
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Zhao et al. (2024) studied this question.
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