Implementation of Movie Recommendation System Using Hybrid Filtering Methods and Sentiment Analysis of Movie Reviews

In present era of digitization of entertainment, immense volume of movies are produced, which results in the necessity of sophisticated recommendation systems. In the streaming platform these systems empower users to discover new and relevant movies, benefiting both viewers and the entertainment industry. This research paper offers a comprehensive method for incorporating movie review sentiment analysis into a hybrid recommendation system. The study focuses on 4890 movies using a broad dataset containing the detailed descriptions of the movies along with the reviews. To employ the demographic filtering, the popularity score of the movies were calculated, then to apply the collaborative filtering, the textual movie descriptions were vectorized using the countvectorizer method. To predict the sentiment of the movie reviews, the high accuracy model "ControX/Sen1" was used. This hybrid recommendation system ranked the movies based on the user's preferences by employing cosine similarity, the sorted list was further filtered with the positive sentiment reviews. By including sentiment analysis, this research advances sophisticated movie recommendation systems by providing a comprehensive method for addressing user preferences and emotional resonance in film selections.