Discourses of cultural diversity and inclusion in film policy: The case of Flanders (2002–2022)

This article examines how Flemish film policy actors and industry stakeholders have conceptualized, framed and operationalized cultural diversity and inclusion over the past two decades (2002–2022). Drawing on critical discourse and interpretive policy analysis of policy documents and a series of in-depth expert interviews, we investigate how discourses of diversity in cultural policymaking are consistently shaped by (neo-)liberal continuations of deregulation, state neutrality and marketization. This article identifies three discursive shifts over the years, highlighting their complex tensions with the persistent, liberal-egalitarian principle of difference-blind universalism. Framing these tensions as a major obstacle in achieving a paradigmatic policy shift toward the inclusion of ethnic/diasporic minorities in Flemish cinema, we advance a more comprehensive way of understanding why media diversity policies have, so far, proven inadequate.