Young Generation’s Intention to Learn Traditional Ketupat Weaving Skills: A Case Study of Kelantan, Malaysia

Ketupat weaving is a traditional Malaysian food wrapping that is used to cover squared rice. Today, the skills of Ketupat weaving are no longer a common practice in a household. Factors such as changes in lifestyle, lack of knowledge transfers between older and younger generations, change in food preference, and availability of ready-made Ketupat have contributed to the decline in the skills among the young generations. This quantitative study explores the intention of young people in Kelantan to learn the Ketupat weaving skills by applying the theory of planned behaviour. Attitude perceived behavioural control, and subjective norms were applied to determine the relationships between the variables and interests. A total of 301 questionnaire surveys were distributed to respondents between the ages of 18 and 24 years old using an online Google survey form. The result from the findings shows there is a relationship between the young generation's attitudes and perceived behavioural control towards their intentions to learn traditional Ketupat weaving. However, the result shows no correlation between the subjective norm and intention variables. In conclusion, Ketupat weaving skills should be instilled into the education curriculum, especially for schools and universities that are teaching gastronomy to preserve the heritage.