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Relevance. The relevance of the study lies in the need to develop theoretical ideas about this issue and identify promising areas for implementation in the legislation of the Republic of Kazakhstan, which today is not perfect in the context of legal regulation of personal data protection.Purpose. The purpose of the study was to study the features of personal data protection in the Republic of Kazakhstan and other countries (European Union countries, the United States of America, and Brazil).Methodology. The methodological basis of the article was the methods of statistical analysis, analogy and generalization, as well as comparative legal, formal legal and formal logical methods.Results. The study revealed the features of the legal regulation of the protection of personal data under the legislation of the Republic of Kazakhstan. In addition, it was found that the legislation of the European Union contains additional obligations that are aimed at maximum protection of personal data. However, the current legislation of Kazakhstan is fragmented and does not fully pay due attention to the protection of personal data. In this regard, it was proposed to revise and update the rules for the protection of personal data for specific industries, taking into account their specifics. In addition, the importance of raising citizens� awareness of the rights and responsibilities in the field of the digital sphere is emphasized, which includes the popularization of knowledge about the safe use of the Internet, means of protecting personal data and cyber hygiene.Conclusions. The role of active cooperation with international partners and organizations is noted, which will help to exchange experience and best practices in the field of digital security and personal data protection. Regular reviews and revisions of existing protection mechanisms, as well as the introduction of new technological solutions and innovations, will help ensure a sustainable and reliable digital ecosystem in the long term.
Amirov et al. (Sun,) studied this question.