Investigating the Impact of Innovation and Intellectual Capital on Firm Performance Using Structural Equation Modeling

Purpose: This study aims to analyze the effect of intellectual capital and innovation on company performance. Intellectual capital is defined through its relational, human, and structural aspects, while innovation is explored across product, process, marketing, and organizational categories. Methodology: The research population includes pharmaceutical warehouses involved in R&D activities in Mersin Province as of December 2023. Data was gathered through surveys with 400 questionnaires. Of these, 314 questionnaires were returned, representing five pharmaceutical warehouses, which meets the required sample size. The research model was tested using SEM and multi-group comparison analysis with AMOS. Findings: The findings show that intellectual capital and innovation are key factors influencing company performance. Originality: This study offers valuable insights for pharmaceutical warehouses, with the relational capital dimension and process innovation having the most significant impact on company performance.