Digital transformation is a key strategic factor in increasing the investment attractiveness of transport companies by improving their efficiency, transparency, and innovation potential. The European Union demonstrates successful implementation of advanced digital solutions such as Shift2Rail, Mobility as a Service (MaaS), intelligent transport systems, electrification with digital monitoring, and blockchain in logistics. These initiatives reflect a systemic and comprehensive approach to digitalization that ensures the EU's transport sector remains highly innovative and competitive. In contrast, Ukraine is currently undergoing an active transition toward digital technologies, with positive trends and promising development prospects. Despite the differences in scale and integration level, Ukraine's transport sector shows a growing interest in adopting digital tools to optimize logistics, reduce costs, improve service quality, and increase adaptability to market changes. The paper proposes a comprehensive methodology for assessing the results of digital transformation in transport enterprises. This approach combines both quantitative and qualitative indicators structured into four evaluation blocks: financial effect, operational efficiency, customer service, and innovation with risk management. Each block is weighted according to its strategic importance (40%, 25%, 20%, and 15% respectively), and individual indicators are rated on a 0–10 scale. The overall success index is calculated based on the weighted sum of all indicators. The proposed model allows for an objective evaluation of digitalization outcomes, identification of strengths and weaknesses in implementation, and definition of future development directions. Moreover, this methodology supports data-driven decision-making to enhance competitiveness and investment potential under digital transformation. This enables organizations to allocate resources more effectively and accelerate their progress toward sustainable and innovative business models in a rapidly evolving market environment.
Vlasova et al. (2025) studied this question.