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October 10, 2025Zabags International Journal Of Economy

Digital Promotion Strategy: An Analysis of Scarlett Whitening's Increased Sales Through Instagram

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Authors

AMA MaharaniZAZaenal AbidinSKSri Kadarsih

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Overview

Descriptive analysis explores digital promotion and brand awareness in the beauty industry through Instagram.

Key Points

  • Promotional strategies on Instagram significantly increased product sales for Scarlett Whitening.
  • Celebrity endorsements and engaging visual content were key factors in enhancing brand awareness.
  • Descriptive qualitative analysis involved interviews with store owners and consumers to gather insights.
  • Adaptive promotion strategies are essential for success in the evolving digital marketing landscape.

Cite This Study

Maharani et al. (2025) studied this question.

synapsesocial.com/papers/68e865117ef2f04ca37e4c7dhttps://doi.org/10.61233/zijec.v3i2.107
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